About the brand – Moluk Toys

Driven by a passion for great design, MOLUK strives to create innovative, sustainable products that don’t just entertain kids on a superficial level, but invite real interaction. In a time where everything is getting more virtual, MOLUK offers toys that are totally manual, toys that get children to move and explore, toys that stimulate their senses and minds.

There are no ON and OFF switches, batteries or complicated instructions – MOLUK toys are powered simply by a child’s imagination.

Alex Hochstrasser, founder of the Swiss toy company MOLUK and designer and inventor of the TOTY award-winning Bilibo, draws his inspiration for the toys he creates from many different places. He loves traveling and exploring the world around him, observing how people and children interact with toys and everyday objects. Memories from his own childhood also play a role in what he works on, as he says, “I basically design the toys I would have loved myself when I was a kid!”